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What Farah Does

[/vc_column_text][vc_text_separator title="Farah is known for solving, tough, complex problems through design" text_in_box="no" text_position="center" box_padding="15" line_width="258" line_thickness="1" line_border_style="solid" up="12" down="42" animation="animate_width" line_dots="no"][vc_column_text]

Currently, Farah works as a senior UX/UI Designer at AppCentrica, where she designs and delivers custom enterprise-class web and mobile technologies for companies looking to empower, automate and engage their employees. Farah is an expert in usability/user experience design and has become the lead UX/UI designer at AppCentrica. As a passionate web accessibility advocate, Farah aims to create accessible and meaningful interaction-based experiences that best suit users' and business needs.

Farah has over 13 years worth of experience in graphic design. The diverse body of work Farah has created over the years has given her the technical and creative skills to deliver professional design services across both print and digital platforms.

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RGD with a BDes

[/vc_column_text][vc_separator type="small" position="left" color="#c58162" width="60" up="12" up_style="px" down="17" down_style="px"][vc_column_text]Farah is a certified member of the Association of Registered Graphic Designers (RGD). Farah graduated from the York University / Sheridan College Design program in 2011, where she received a Bachelor of Design, with honours.[/vc_column_text][/no_background_revealing_holder][vc_separator type="transparent" thickness="0" up="30" up_style="px" down="0" down_style="px"][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="20714" img_size="full" alignment="center" hover_animation="no" edgt_css_animation="element_from_left"][vc_separator type="transparent" thickness="0" up="30" up_style="px" down="0" down_style="px"][/vc_column_inner][/vc_row_inner][vc_row_inner row_type="row" type="grid" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="element_from_right" box_shadow_on_row="no"][vc_column_inner width="1/2"][vc_single_image image="20719" img_size="full" alignment="center" hover_animation="no"][vc_separator type="transparent" thickness="0" up="30" up_style="px" down="0" down_style="px"][/vc_column_inner][vc_column_inner width="1/2"][no_background_revealing_holder bgnd_color="#fcfcfc" enable_border_pattern="yes" padding="70px 50px 57px 37px" action="reveal" bgnd_image="20722"][vc_column_text]

Commissioned by Pinterest

[/vc_column_text][vc_separator type="small" position="left" color="#c58162" width="60" up="12" up_style="px" down="17" down_style="px"][vc_column_text]Farah’s 3D cardboard typographic installation was noticed by some designers at Pinterest who commissioned Farah to recreate her installation for the Pinterest head offices. The piece is currently on display at the San Francisco office.[/vc_column_text][/no_background_revealing_holder][vc_separator type="transparent" thickness="0" up="30" up_style="px" down="0" down_style="px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_color="#f8f8f8" border_color="#f8f8f8" padding_top="68" padding_bottom="68" box_shadow_on_row="no"][vc_column][vc_column_text]

Skills & Qualifications

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show_percent_number="yes" show_percent_mark="with_mark" percentage_type="static" percent_font_weight="700" title="Wireframing" title_color="#000000" title_custom_size="17" percent="90" percent_color="#000000" noactive_background_color="rgba(179,179,179,0.2)" height="15" border_radius="6" active_background_color="#ffffff" title_padding_bottom="0" percentage_bar_margin_bottom="7" percent_background_color="rgba(255,255,255,0.01)" active_background_pattern="18429"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][/vc_column_inner][vc_column_inner width="1/2"][no_progress_bar show_percent_number="yes" show_percent_mark="with_mark" percentage_type="static" percent_font_weight="700" title="Accessibility Analysis" title_color="#000000" title_custom_size="17" percent="70" percent_color="#000000" noactive_background_color="rgba(179,179,179,0.2)" height="15" border_radius="6" active_background_color="#ffffff" title_padding_bottom="0" percentage_bar_margin_bottom="7" percent_background_color="rgba(255,255,255,0.01)" active_background_pattern="18429"][no_progress_bar show_percent_number="yes" show_percent_mark="with_mark" percentage_type="static" percent_font_weight="700" title="Visual Design" title_color="#000000" title_custom_size="17" percent="95" percent_color="#000000" noactive_background_color="rgba(179,179,179,0.2)" height="15" border_radius="6" active_background_color="#ffffff" title_padding_bottom="0" percentage_bar_margin_bottom="7" percent_background_color="rgba(255,255,255,0.01)" active_background_pattern="18429"][no_progress_bar show_percent_number="yes" show_percent_mark="with_mark" percentage_type="static" percent_font_weight="700" title="Style Guide / UI Pattern Library" title_color="#000000" title_custom_size="17" percent="65" percent_color="#000000" noactive_background_color="rgba(179,179,179,0.2)" height="15" border_radius="6" active_background_color="#ffffff" title_padding_bottom="0" percentage_bar_margin_bottom="5" percent_background_color="rgba(255,255,255,0.01)" active_background_pattern="18429"][no_progress_bar show_percent_number="yes" show_percent_mark="with_mark" percentage_type="static" percent_font_weight="700" title="Usability Testing" title_color="#000000" title_custom_size="17" percent="60" percent_color="#000000" noactive_background_color="rgba(179,179,179,0.2)" height="15" border_radius="6" active_background_color="#ffffff" title_padding_bottom="0" percentage_bar_margin_bottom="5" percent_background_color="rgba(255,255,255,0.01)" active_background_pattern="18429"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][/vc_column_inner][/vc_row_inner][vc_empty_space image_repeat="no-repeat"][vc_text_separator title="Software & langugages" text_in_box="no" text_position="center" box_padding="15" line_width="258" line_thickness="1" line_border_style="solid" up="12" down="12" animation="animate_width" line_dots="no"][vc_separator type="transparent" thickness="0" up="30" up_style="px" down="0" down_style="px"][vc_row_inner row_type="row" type="grid" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner width="1/4"][no_pie_chart type_of_central_text="percent" show_percent_mark="with_mark" percent_font_weight="400" title_tag="h5" separator="no" size="140" percent="85" percentage_color="#000000" percent_font_family="Playfair Display" percent_font_size="30" active_color="#b3835e" noactive_color="rgba(179,179,179,0.1)" line_width="10" margin_below_chart="23" title="Photoshop"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][no_pie_chart type_of_central_text="percent" show_percent_mark="with_mark" percent_font_weight="400" title_tag="h5" separator="no" size="140" percent="60" percentage_color="#000000" percent_font_family="Playfair Display" percent_font_size="30" active_color="#b3835e" noactive_color="rgba(179,179,179,0.1)" line_width="10" margin_below_chart="23" title="HTML5"][/vc_column_inner][vc_column_inner width="1/4"][no_pie_chart type_of_central_text="percent" show_percent_mark="with_mark" percent_font_weight="400" title_tag="h5" separator="no" size="140" percent="96" percentage_color="#000000" percent_font_family="Playfair Display" percent_font_size="30" active_color="#b3835e" noactive_color="rgba(179,179,179,0.1)" line_width="10" margin_below_chart="23" title="Illustrator"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][no_pie_chart type_of_central_text="percent" show_percent_mark="with_mark" percent_font_weight="400" title_tag="h5" separator="no" size="140" percent="68" percentage_color="#000000" percent_font_family="Playfair Display" percent_font_size="30" active_color="#b3835e" noactive_color="rgba(179,179,179,0.1)" line_width="10" margin_below_chart="23" title="CSS3"][/vc_column_inner][vc_column_inner width="1/4"][no_pie_chart type_of_central_text="percent" show_percent_mark="with_mark" percent_font_weight="400" title_tag="h5" separator="no" size="140" percent="70" percentage_color="#000000" percent_font_family="Playfair Display" percent_font_size="30" active_color="#b3835e" noactive_color="rgba(179,179,179,0.1)" line_width="10" margin_below_chart="23" title="Balsamiq"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][no_pie_chart type_of_central_text="percent" show_percent_mark="with_mark" percent_font_weight="400" title_tag="h5" separator="no" size="140" percent="78" percentage_color="#000000" percent_font_family="Playfair Display" percent_font_size="30" active_color="#b3835e" noactive_color="rgba(179,179,179,0.1)" line_width="10" margin_below_chart="23" title="InDesign"][/vc_column_inner][vc_column_inner width="1/4"][no_pie_chart type_of_central_text="percent" show_percent_mark="with_mark" percent_font_weight="400" title_tag="h5" separator="no" size="140" percent="80" percentage_color="#000000" percent_font_family="Playfair Display" percent_font_size="30" active_color="#b3835e" noactive_color="rgba(179,179,179,0.1)" line_width="10" margin_below_chart="23" title="Axure"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][vc_separator type="transparent" up="16" up_style="px" down="0" down_style="px"][no_pie_chart type_of_central_text="percent" show_percent_mark="with_mark" percent_font_weight="400" title_tag="h5" separator="no" size="140" percent="80" percentage_color="#000000" percent_font_family="Playfair Display" percent_font_size="30" active_color="#b3835e" noactive_color="rgba(179,179,179,0.1)" line_width="10" margin_below_chart="23" title="Acrobat"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="center" padding_top="68" padding_bottom="71" box_shadow_on_row="no"][vc_column][vc_column_text]

Notable Mentions

[/vc_column_text][vc_text_separator title="Other information of interest" text_in_box="no" text_position="center" box_padding="15" line_width="258" line_thickness="1" line_border_style="solid" up="12" down="0" animation="animate_width" line_dots="no"][vc_empty_space height="50px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner width="1/3"][vc_column_text]

Other Skill Areas

[/vc_column_text][vc_separator type="transparent" up="13" up_style="px" down="0" down_style="px"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Business Analysis" title_size="14" bottom_margin="6"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Project Management" title_size="14" bottom_margin="6"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Typography" title_size="14" bottom_margin="6"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Branding / Corporate Identity" title_size="14" bottom_margin="6"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Editorial Design" title_size="14" bottom_margin="6"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Web Design" title_size="14" bottom_margin="6"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Art Direction" title_size="14" bottom_margin="6"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Social Media" title_size="14" bottom_margin="6"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Public Relations" title_size="14" bottom_margin="6"][no_icon_list_item icon_pack="font_elegant" fe_icon="icon_check" icon_type="small_icon_list" background_color_yesno="no" title_font_weight="400" icon_size="16" icon_color="#b57b5e" icon_margin_right="15" title="Event Planning" title_size="14" bottom_margin="6"][vc_separator type="transparent" up="20" up_style="px" down="0" down_style="px"][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text]

Certifications & Training

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Awards, Publications & Honours

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